African entrepreneurs, tech leaders, and sustainability champions are heading to the UAE this July for one of the most impactful events on the continent’s global calendar.
The countdown has officially begun for the S.O.F.T Conference Dubai 2025, a two-day summit dedicated to Sustainability, Opportunity, Future, and Technology. Set to take place from 29–30 July 2025 at the Conrad Hotel, Dubai, the event promises to be a high-level convergence of ideas, innovation, and impact.
Organised by the Global Africa Forum (GAF) in partnership with the UAE Africa Networking Group and other global stakeholders, the S.O.F.T Conference aims to foster cross-border collaboration between Africa, the Middle East, and beyond. Attendees can expect powerful conversations, policy dialogues, tech showcases, and strategic networking opportunities, all geared toward building a sustainable and prosperous future. 
A Platform for Visionaries
Under the theme “Pioneering Innovation, Collaboration, and Leadership for a Sustainable and Prosperous Future,” this year’s conference will spotlight the latest breakthroughs and solutions in:
- Climate-smart investments
- Renewable energy and the circular economy
- AI, blockchain, and digital transformation
- Sustainable finance and smart infrastructure
- The future of education, healthcare, and industrial development
The program is curated to spark action and attract top-tier thought leaders, policy makers, investors, entrepreneurs, academics, creatives, and changemakers, united by a common goal: to co-create the future through technology and purpose-driven innovation.
SME Opportunity Zone: Showcasing Africa’s Brilliance
One of the standout features of the S.O.F.T Conference is the SME Opportunity Zone, a dedicated exhibitor space celebrating African excellence and entrepreneurship. From clean beauty and smart real estate to artisanal crafts and diaspora media, the lineup features an exciting mix of African-owned brands and businesses:
- African Expats Magazine
- BURJX
- Afro Maya
- Khulud Farouq Perfumes & Cosmetics
- YukanFaith Magazine
- OjaMEA.com
- Ntombi Couture
- Sudanese Secret
- Dreamcatcher Real Estate Management
- Ambiance by Talata, and many more.
This zone will allow exhibitors to engage directly with global investors, influencers, and development organizations, offering visibility and growth opportunities on a truly international stage.
Why You Should Be There
For African expats, business owners, or professionals living in the UAE or wider Middle East region, the S.O.F.T Conference is more than an event, it’s a call to action. As Africa continues to rise as a frontier of innovation and entrepreneurship, events like this build the necessary bridges for trade, knowledge sharing, and cultural diplomacy.
Attendees will have the chance to:
- Network with global and regional decision-makers
- Discover African-led innovations driving real-world change
- Engage in solution-based panels and workshops
- Explore partnership and funding opportunities
- Amplify your brand and ideas on a global platform
Whether you’re a tech entrepreneur, fashion brand, government representative, or an aspiring thought leader, S.O.F.T Dubai 2025 is the ideal launchpad to grow your impact and expand your reach.
Ready to Join the Future?
Spaces are filling up fast for exhibitors, sponsors, and delegates. To secure your spot or learn more about exhibition packages, visit:
Registration: https://gaf.eki.digital/packages/
For inquiries: soft@eki.digital
Call/WhatsApp: +971 56 589 8171
We are proud to be among the exhibiting media at S.O.F.T Dubai 2025, spotlighting Africa’s voice on the global stage. We would love to meet any of our readers, if you spot us, do say hello!
