As part of our special feature Black in the Middle East, African Expats Magazine is proud to spotlight the inspiring journey of Sally Mathenge, a Kenyan entrepreneur and change maker living in Bahrain. From recruitment and fashion to community empowerment and real estate, her story reflects the multifaceted lives many African women are building across the Gulf. With grace, grit, and an unwavering sense of purpose, she’s not only creating opportunities for herself, but opening doors for others.
In this candid interview, Sally shares what it means to be a “Bosslady,” how she balances business and purpose, and why staying focused is the key to thriving as a Black woman abroad.
“The Gulf offers many opportunities, but it also has distractions that can steer you off course. Surrounding yourself with the right company and staying aligned with your purpose is key to thriving here.”
Sally Mathenge
Can you tell us a bit about your background and what first brought you to the Gulf region?
I’m from Kenya, a beautiful and vibrant country in East Africa. I came to the Gulf in search of greener pastures, with hopes of building a better life and expanding my opportunities. It’s been a journey of growth, discovery, and impact.
You currently live in Bahrain. How would you describe life there as an African expat, especially for women?
Life in Bahrain is amazing. There is a deep sense of respect for women, which I truly appreciate. However, the lifestyle here is full of pleasures and distractions, so it’s important for anyone living here, especially expats, to stay focused on their purpose and not lose track of their goals.
You’re a Recruitment Agent at Aseel Manpower Agency. What does your work involve, and what impact does it have on African talent in the region?
Working at Aseel has given me a strong business foundation and a chance to empower more women, especially those from Africa and Southeast Asia. While the recruitment space has its challenges, I take pride in helping unemployed women find meaningful work and guiding them through the process.
As the Founder and Fashion Designer behind Bosslady, what inspired you to launch your brand? What message do you hope your fashion conveys?
I initially started Bosslady to diversify my income, but over time I realized it was also a powerful way to promote African culture and help others express their identities through fashion. Now, the brand operates in Africa, the Gulf, and the U.S. My message to women is clear: always have a side hustle and backup plan. Empower yourself economically and creatively.
How do you balance your professional career with your entrepreneurial projects and community involvement?
Balancing it all comes down to intentional time management, having a structured routine, and staying mentally and spiritually grounded. I hit the gym, connect with God regularly, and lean on the positive support of my family. I’m also grateful to have a dedicated team, both in Kenya and Bahrain, who help me manage the brand and lead community programs for orphans and women.
What does being a “Bosslady” mean to you, beyond the brand?
To me, a Bosslady is a woman who takes full control of her life—financially, emotionally, and psychologically. In many patriarchal African communities, women are often taught to be dependent, but I believe in breaking that cycle. A Bosslady owns her journey, makes empowered choices, and unleashes her full potential without apology. In addition to recruitment and fashion, I’m also in real estate. I believe in diversifying my investments to create long-term stability and generational wealth. Real estate offers both economic potential and the opportunity to help others find homes and spaces that support their dreams.
You’re also active in giving back to underprivileged children and empowering women. Could you share some of the initiatives you’ve led or supported?
Giving back is at the heart of who I am. Having experienced struggle myself, I understand the importance of support and hope. Through outreach initiatives, I’ve worked with orphans and underprivileged women—offering mentorship, resources, and skill-building opportunities. I believe this kind of empowerment plants a seed that can grow and multiply in future generations.
What have been some of the biggest lessons you’ve learned living and working in the Middle East as a Kenyan woman?
One of the biggest lessons is the importance of staying focused on your goals. The Gulf offers many opportunities, but it also has distractions that can steer you off course. Surrounding yourself with the right company and staying aligned with your purpose is key to thriving here.
Are you able to find Kenyan or African food ingredients easily in Bahrain? What’s your go-to place or workaround when you miss a taste of home?
Fortunately, there are several Pan-African restaurants and stores in Bahrain that help keep the African spirit alive. For example, there’s a Kenyan restaurant called Hakuna Matata that’s doing great, and a few stores run by Africans doing their best to get foodstuffs from back home. Whenever I miss home, I try to get there and grab a few things. Though it’s never quite like my mama’s food, I’ve gotten used to it. Because at the end of the day, the goal is to stay focused and create a better life.
What role do you think African expats, especially women, play in shaping the future of the Gulf?
African expats are not only helping to bridge cultural gaps—they’re also bringing value, resilience, and innovation to the region. As women, we contribute to building strong cross-cultural relationships and can learn from Gulf communities to make positive changes back home. But above all, we must remember to fulfill our purpose.
Lastly, what advice would you give to other African women dreaming of building a life and business in the region?
Stay focused, know your purpose, and avoid distractions that don’t align with your goals. Believe in your potential and never underestimate the power of a backup plan. The journey isn’t always easy, but with determination and faith, anything is possible.
Instagram: @lady_boss_princessa
Our boss lady 🔥🔥
Such an amazing self driven lady creating impact and empowering lives.More grace dear.
Amazing.
Quit informative and inspiring.
Urban Gospel Star(Sminky)